About Us

It all started with a sketch. In 2013, business education seemed like just another 3 credit college course. But as time passed, the sketch would become a brand and its meaning would grow deeper. The deeper the meaning grew, the more the brand began to evolve.

On June 13, 2018, Christopher Graves, the founders' brother, had a tragic passing. On October 5, 2018, the founder would lose yet another close one, her cousin Jaylen. One year later, in October of 2019, her grandmother would join them. And then, just 18 months later, on April 30, 2020, her mother would ascend as well. Today, they are all royalty living above the clouds. This brand honors them and anyone who has had to overcome some of life’s most dreadful moments.

The crown placed above the clouds symbolizes the rise above hardship and distress.